Client

Keith MacDonald Photography

Challenges

Always behind the lens, Keith needed a dedicated space for prospective clients to get to know him. Above all, he wanted his professionalism, positive attitude, and love of capturing moments to be heard.

Solutions

With so much competition in this space, I familiarized myself with common bio elements, and worked with Keith to hone in on the most important bits of information. I centered his bio around client interests, emphasizing Keith’s work-ethic, approach, friendliness, and value.