Client

Cheetos - spec ad

Challenges

This giveaway targets college men and women ages 18-22. They have a lot of options when it comes to snacks, and they appreciate food that doesn’t spoil quickly. They already know and like Cheetos. The primary goal is to collect email addresses from this key demographic so they can be sent promotions from Cheetos, keeping the brand top of mind. The secondary goal is to have them share the contest with their friends.

Solutions

Limited copy space called for strategic use of Cheetos’ fun, cheeky brand voice. The copy is urgent, catching the eye of busy college students. Bold, simple language stresses the convenience of Cheetos, making it an easy and smart decision to enter and share the giveaway.